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Conference Proceedings (2019), Proceedings of the Fortieth International Conference on Information Systems (ICIS 2019), Association for Information Systems (AIS)

Overcoming Status Quo Bias: Nudging in a Government-Led Digital Transformation Initiative

SCHIRRMACHER Nina-Birte, ONDRUS Jan , TAN Felix Ter Chian, LOH Yvonne, HARDOON David R.

Link to the article

SCHIRRMACHER, N.B., ONDRUS, J., TAN, F.T.C., LOH, Y. and HARDOON, D.R. (2019). Overcoming Status Quo Bias: Nudging in a Government-Led Digital Transformation Initiative. In: Proceedings of the Fortieth International Conference on Information Systems (ICIS 2019). Munich: Association for Information Systems (AIS).