The paper identifies food organic labels key factors of success. Consumers' perceptions are analyzed in terms of trust and purchase intention. By far, consumers' trust and purchase intention are the highest for organic eggs with the official organic food logo AB. They are higher than its meaning in terms of content and certification. In contrast, mentioning that eggs are certified by producers or retailers, destroys part of consumers' trust and purchase intention.
DECLERCK, F. and FOURCADET, O. (2009). Organic Labels: Key Factors of Succes. In: System Dynamics and Innovation in Food Networks. International Center for Food Chain Network Research of the University of Bonn.