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Journal articles (2008), Strategic Management Journal, 29 (13), pp. 1451-1463

Opportunism, Knowledge and the Performance of Franchise Chains

An important feature of most franchise chains is that they simultaneously use franchised and company-owned outlets. In this study, I show that the relationship between the resources provided to outlet managers and the financial performance of franchise chains is contingent on their governance structure.

BARTHELEMY, J. (2008). Opportunism, Knowledge and the Performance of Franchise Chains. Strategic Management Journal, 29(13), pp. 1451-1463.

Keywords : #Connaissances, #Franchise, #Opportunisme