Return to results
Book chapters (1995), La communication efficace (Prix Effie 1994), Dalloz, pp. 43-54

OMO (Analyse du cas OMO)

The Omo case analysis describes the launching of Omo Micro with its use of monkeys and a new language, the Poldomoldave. This analysis indicates how a well-known but ageing brand, on a declining market, can be re-dynamized. It shows that marketing strategy is even more important than communication itself.

PRAS, B. (1995). OMO (Analyse du cas OMO). In: La communication efficace (Prix Effie 1994). 1st ed. Dalloz, pp. 43-54.