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Published cases (2017), ESSEC Business School

Olymp'IA Flavors, Segmentation de marché B-to-B, arômes alimentaires – Gestion de portefeuille client et micro-segmentation – Partie B (Version française)

FAUCHER Hubert , Fabre Marie-Neige

Part (B) deals with customer portfolio management and 'micro-segmentation', focusing on customers' behaviour and business potential. Case also available in 'licence établissement': see CCMP case collection for more details. Link to the article

FAUCHER, H. and FABRE, M.N. (2017). Olymp'IA Flavors, Segmentation de marché B-to-B, arômes alimentaires - Gestion de portefeuille client et micro-segmentation - Partie B (Version française). ESSEC Business School.

Keywords : #Business-to-Business;-BtoB;-B-to-B;-Marketing,-Market;-Segmentation,-Segment;-Customer,-Portfolio;-Strategic,-Group;-Flavour;-Food,-Dairy;-Ingredient,-Chemistry;-Technology,-Industry;-Key-Account-Management-(KAM);-Europe,-Application;-Core-List;-ABC, #Marketing