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Published cases (2006), ESSEC Business School

Olymp'ia flavors, b to b market segmentation: part B

FAUCHER Hubert , Fabre M.

Part (B) deals with customer portfolio management and 'micro-segmentation', focusing on customers' behaviour and business potential Link to the article

FAUCHER, H. and FABRE, M. (2006). Olymp'ia flavors, b to b market segmentation: part B. ESSEC Business School.

Keywords : #Business-to-business-(B-to-B), #Marketing, #Market, #Segmentation, #Segment, #Customer, #Portfolio, #Strategic, #Group, #Flavour, #Food, #Dairy, #Ingredient, #Chemistry, #Technology, #Industry, #Key-account-management-(KAM), #Europe, #Application, #Core-list, #ABC, #Marketing