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Journal articles (2013), Journal of Empirical Generalisations in Marketing Science, 14 (1), pp. 1-4

New Car Data Challenge

The author uses the Dirichlet distribution to capture the switching and repeat purchase pattern of the buyers of new cars in France and in the UK. Link to the article

BEMMAOR, A.C. (2013). New Car Data Challenge. Journal of Empirical Generalisations in Marketing Science, 14(1), pp. 1-4.

Keywords : #Brand-loyalty, #Switching-matrices, #Market-structure