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Press article, video or other popular media (2000), Les Echos, pp. 8-9

Ne changez pas de stratégie, changez d'identité !

BOUCHIKHI Hamid , KIMBERLY J.

From now on, the Future will belong to managers who will be able to recognize when they need to question their company's identity without wasting too much time on trying organizational or strategic changes.

BOUCHIKHI, H. and KIMBERLY, J. (2000). Ne changez pas de stratégie, changez d'identité ! Les Echos, pp. 8-9.