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Presentations at an Academic or Professional conference (2018), 39th International Conference on Information Systems (ICIS)

Navigating Value Co-creation in Digital Entertainment: A Study of the “Hallyu” Business Ecosystem

KIM H., TAN F., LEONG C., KIM D., ONDRUS Jan , TAN B.

KIM, H., TAN, F., LEONG, C., KIM, D., ONDRUS, J. and TAN, B. (2018). Navigating Value Co-creation in Digital Entertainment: A Study of the “Hallyu” Business Ecosystem. In: 39th International Conference on Information Systems (ICIS).