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Journal articles (2009), Marketing Science, 28 (1), pp. 52-68

My Mobile Music: An Adaptive Personalization System for Digital Audio Players

Chung Tuck S. , Rust Roland, Wedel Michel

The authors propose an “Adaptive Personalization System” and illustrate its implementation for digital audio players. For actual users, the system provides substantial improvements over benchmark approaches both in terms of the number of songs listened to and listening duration., a product category with rapidly expanding sales.

CHUNG, T.S., RUST, R. and WEDEL, M. (2009). My Mobile Music: An Adaptive Personalization System for Digital Audio Players. Marketing Science, 28(1), pp. 52-68.

Keywords : #Digital-audio-players, #Service-marketing, #Personalization, #Customization, #Collaborative-filtering, #One, #to, #one-marketing