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Presentations at an Academic or Professional conference (1982), International Research Seminar in Marketing: Institut d’Administration des Entreprises, University of Aix-Marseilles, June 8-11

Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data

BEMMAOR, A.C. (1982). Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data. In: International Research Seminar in Marketing: Institut d’Administration des Entreprises, University of Aix-Marseilles, June 8-11. Puyricard.