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Conference Proceedings (2015), Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015), Australian and New Zealand Marketing Academy (ANZMAC)

Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns

DESMET, P. (2015). Motivations for Participation and E-WOM Among Supporters of Crowdfunding Campaigns. In: Innovation and Growth Strategies in Marketing Conference (ANZMAC 2015). Australian and New Zealand Marketing Academy (ANZMAC).