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Working Papers (1990), ESSEC Business School Research Center

Modeling Brand Competition with Heterogeneous Multi-Brand Linear Learning Models: Specifications and Tests

BEMMAOR Albert C. , THOUVENEL Guillaume

BEMMAOR, A.C. and THOUVENEL, G. (1990). Modeling Brand Competition with Heterogeneous Multi-Brand Linear Learning Models: Specifications and Tests. ESSEC Business School Research Center.