Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "8268"
  #_source: array:26 [
    "id" => "8268"
    "slug" => "modeles-de-diffusion-en-marketing"
    "yearMonth" => "1996-04"
    "year" => "1996"
    "title" => "Modèles de diffusion en marketing"
    "description" => "EL OUARDIGHI, F. et TAPIERO, C. (1996). <i>Modèles de diffusion en marketing</i>. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "EL OUARDIGHI Fouad"
        "bid" => "B00000177"
        "slug" => "el-ouardighi-fouad"
      ]
      1 => array:1 [
        "name" => "TAPIERO C."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Dans cet article, nous exposons les fondements analytiques des principaux modèles de représentation de la diffusion des innovations. Par la suite, nous proposons une confrontation empirique de ces modèles liée à l'évolution des ventes d'un modèle automobile. Dans un dernier temps, nous développons les principaux résultats des modèles de contrôle optimal de la diffusion des innovations."
      "en" => "In this paper, we deal with analytical foundations of classical innovation diffusion models. We then propose an empirical test of these models to the sales of a French car. Finally, we formulate the major results of optimal control models of innovation diffusion."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-04-25T10:21:56.000Z"
    "docTitle" => "Modèles de diffusion en marketing"
    "docSurtitle" => "Working Papers"
    "authorNames" => "<a href="/cv/el-ouardighi-fouad">EL OUARDIGHI Fouad</a>, TAPIERO C."
    "docDescription" => "<span class="document-property-authors">EL OUARDIGHI Fouad, TAPIERO C.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>Modèles de diffusion en marketing</b><br><span>1996-04 | Working Papers </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Modèles de diffusion en marketing</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.768543
  +"parent": null
}