Modèles de diffusion en marketing

This paper presents the essential analytical models of innovation and diffusion. Subsequently econometric models and tests are proposed using data on the evolution of sales of new telephone equipments. Finally, the models considered are treated by an application of optimal techniques.

EL OUARDIGHI, F. and TAPIERO, C. (1997). Modèles de diffusion en marketing. Recherche et Applications en Marketing, pp. 15-40.