Modèles de diffusion en marketing

In this paper, we deal with analytical foundations of classical innovation diffusion models. We then propose an empirical test of these models to the sales of a French car. Finally, we formulate the major results of optimal control models of innovation diffusion.

EL OUARDIGHI, F. and TAPIERO, C. (1996). Modèles de diffusion en marketing. ESSEC Business School.