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Journal articles (2014), International Journal of Accounting and Information Management, 22 (4), pp. 321-338

Mobile Social Networking Application Viability: A Research Framework

PHANG C. W., SUTANTO J., TAN C.-H., ONDRUS Jan

The purpose of this article is to outline a conceptual framework on mobile applications that support social interactions among users to warrant commercial viability of such applications. We build on the social network paradigm to propose an activity-based view on mobile application usage, and theoretically link the pertinent features of mobile social networking applications (MSNAs) to a set of measurement metrics concerning their commercial viability. The conceptual framework formulated highlights how MSNAs can be systematically designed and deployed to ensure their commercial viability.

PHANG, C.W., SUTANTO, J., TAN, C.H. and ONDRUS, J. (2014). Mobile Social Networking Application Viability: A Research Framework. International Journal of Accounting and Information Management, 22(4), pp. 321-338.