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Published cases (2016), ESSEC Business School

Michel et Augustin 2: Savour the difference – evaluating brand targeting and positioning

This case study addresses the subject of brand strategy through the example of the French brand Michel et Augustin. The case is composed of 2 parts: 1) Diagnostic of the current situation of the Michel et Augustin brand on the French yoghurt drinks market. 2) Define a marketing strategy for the Michel et Augustin brand on the yoghurt drinks market. Link to the article

OBLE, F. (2016). Michel et Augustin 2: Savour the difference - evaluating brand targeting and positioning. ESSEC Business School.

Keywords : #Marketing