This case study addresses the subject of brand strategy through the example of the French brand Michel et Augustin. The case is composed of 2 parts: 1) Diagnostic of the current situation of the Michel et Augustin brand on the French yoghurt drinks market. 2) Define a marketing strategy for the Michel et Augustin brand on the yoghurt drinks market. Link to the article
OBLE, F. (2016). Michel et Augustin 2: Savour the difference - evaluating brand targeting and positioning. ESSEC Business School.
Keywords : #Marketing