Year
2002
Authors
DUSSAIX Anne-Marie, BRIGNIER J.M., CHAVENON H., DUPONT-CHESTEM F., HAERING H.
Abstract
This book presents media audience measurement research (readership, television, radio, cinema, poster advertising and internet) measurement in the French and European contexts. It also presents the use of audience research in media-planning.
BRIGNIER, J.M., CHAVENON, H., DUPONT-CHESTEM, F., DUSSAIX, A.M. et HAERING, H. (2002). Mesurer l’audience des médias. Dunod, 336 pages.