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Conference Proceedings (2011), The Day After: Inspiration, Innovation, Implementation, University of Ljubljana

Mental Budgets and Mental Construals: Do Mental Budgets Work Over the Long Haul?

ESPINOZA F., PROKOPEC Sonja , PATRICK V.

ESPINOZA, F., PROKOPEC, S. and PATRICK, V. (2011). Mental Budgets and Mental Construals: Do Mental Budgets Work Over the Long Haul? In: The Day After: Inspiration, Innovation, Implementation. University of Ljubljana.