By the value created for its customers, a food brand can generate a large share of the financial value of the company that holds it. A food brand with a strong reputation encourages the actors in the sector to coordinate to gain competitiveness, to invest and to improve the value of the products. It is a virtuous circle. Link to the article
DECLERCK, F. (2018). Marque alimentaire, un repère qui structure les filières. La Revue des Marques, (102), pp. 6-8.