Presentations at an Academic or Professional conference (1999)
Marketing on the Web. How to Win with E-commerce
This high tech session will guide hotels on how to best position themselves to gain competitive advantage through the World Wide Web. Topics explored include the potential of the Web as an e-commerce medium for the hospitality industry, strategies for getting online and examples of best and worst practices from the international hospitality industry.
O'CONNOR, P. (1999). Marketing on the Web. How to Win with E-commerce.