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Journal articles (1993), Moniteur du Commerce International, pp. 30-32

Marketing : les nouvelles tendances à l'international

This article analyzes the main trends in international marketing : a balance between standardization and adaptation, the increasing role of the distributors, the organisational changes in companies and the grey export phenomenon.

PRAS, B. (1993). Marketing : les nouvelles tendances à l'international. Moniteur du Commerce International, pp. 30-32.