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Books (2007), Centre Européen de Management et Marketing (CEMM)

Marketing in an Economic Environment

The five pillars of Islam have a definite impact on marketing plans of western companies, but regardless of their coercitive nature, these pillars did not empeach western companies to successfully address these markets and even to become leaders on them.

NESTOROVIC, C. (2007). Marketing in an Economic Environment. Centre Européen de Management et Marketing (CEMM), 235 pages.

Keywords : #Islam, #Marchés-musulmans, #Marketing, #Pilliers