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Books (2009), Dunod

Marketing en environnement islamique

NESTOROVIC Cédomir

'Islamic markets' are currently exapnding (islamic finance, the business of ramadan, islamic fashion...) in spite of a severe economic crisis. Marketers should combine market diversity and commonalities (the five pillars of islam).

NESTOROVIC, C. (2009). Marketing en environnement islamique. Dunod, 300 pages.

Keywords : #Halal, #Islam, #Marketing, #Mode-islamique, #Piliers-de-l'islam