Books (2009), Dunod
Marketing en environnement islamique
'Islamic markets' are currently exapnding (islamic finance, the business of ramadan, islamic fashion...) in spite of a severe economic crisis. Marketers should combine market diversity and commonalities (the five pillars of islam).
NESTOROVIC, C. (2009). Marketing en environnement islamique. Dunod, 300 pages.
Keywords : #Halal, #Islam, #Marketing, #Mode-islamique, #Piliers-de-l'islam