Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "4837"
  #_source: array:26 [
    "id" => "4837"
    "slug" => "male-consumers-entering-the-private-sphere-an-exploratory-investigation-of-french-male-rituals-and-fears-around-lingerie-for-male-consumption"
    "yearMonth" => "2008-01"
    "year" => "2008"
    "title" => "Male Consumers Entering the Private Sphere: An Exploratory Investigation of French Male Rituals and Fears Around Lingerie for Male Consumption"
    "description" => "OURAHMOUNE, N. et NYECK, S. (2008). Male Consumers Entering the Private Sphere: An Exploratory Investigation of French Male Rituals and Fears Around Lingerie for Male Consumption. Dans: <i>9th Advances in Consumer Research on Gender, Marketing and Consumer Behavior Proceedings</i>. Association for Consumer Research (ACR)."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "NYECK Simon"
        "bid" => "B00000401"
        "slug" => "nyeck-simon"
      ]
      1 => array:1 [
        "name" => "OURAHMOUNE N."
      ]
    ]
    "ouvrage" => "9th Advances in Consumer Research on Gender, Marketing and Consumer Behavior Proceedings"
    "keywords" => array:4 [
      0 => "Consommation masculine"
      1 => "Interprétatif"
      2 => "Lingerie"
      3 => "Symbolique"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche met l'accent sur un domaine longtemps négligé en comportement du consommateur, la consommation masculine de produits à forte charge symbolique: la lingerie pour hommesles résultats d'une.  la recherche met en évidence les rituels liés à cette consommation auprès d'hommes français. Les moments de vie, les interactions avec les femmes ainsi qu'avec les pairs permettent de définir l'identité masculine."
      "en" => "Consumer research literature lacks male consumers¿ conceptualization (Schroder and Zwick, 2004). Important changes in society among men and women and their relationships have an impact on the self definition. We discuss the findings of an exploratory investigation of French men consumption of new and highly symbolic products: the lingerie for men."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-24T04:22:08.000Z"
    "docTitle" => "Male Consumers Entering the Private Sphere: An Exploratory Investigation of French Male Rituals and Fears Around Lingerie for Male Consumption"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/nyeck-simon">NYECK Simon</a>, OURAHMOUNE N."
    "docDescription" => "<span class="document-property-authors">NYECK Simon, OURAHMOUNE N.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2008</span>"
    "keywordList" => "<a href="#">Consommation masculine</a>, <a href="#">Interprétatif</a>, <a href="#">Lingerie</a>, <a href="#">Symbolique</a>"
    "docPreview" => "<b>Male Consumers Entering the Private Sphere: An Exploratory Investigation of French Male Rituals and Fears Around Lingerie for Male Consumption</b><br><span>2008-01 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Male Consumers Entering the Private Sphere: An Exploratory Investigation of French Male Rituals and Fears Around Lingerie for Male Consumption</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.047351
  +"parent": null
}