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Journal articles (2018), Journal of Marketing Research, 55 (2), pp. 265-276

Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective

MARC MAZODIER Marc MAZODIER , TRENDEL Olivier, VOHS Kathleen

The authors tested whether image-based information is more effective than text in changing implicit attitudes from positive to negative, even when both forms similarly change explicit attitudes Link to the article

MARC MAZODIER, M.M., TRENDEL, O. and VOHS, K. (2018). Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective. Journal of Marketing Research, 55(2), pp. 265-276.