‘Hybrid organizations’ pursuing a social mission while relying on a commercial business model have paved the way for a new approach to achieving societal impact. Although they bear strong promise, social enterprises are also fragile organizations that walk a fine line between achieving a social mission and living up to the requirements of the market. This paper moves beyond generic recommendations about managing hybrids and highlights a typology of social business hybrids, discussing how each of the four proposed types of hybrid organizations can be managed in order to avoid the danger of mission drift and better achieve financial sustainability. Link to the article
SANTOS, F., PACHE, A.C. and BIRKHOLZ, C. (2015). Making Hybrids Work: Aligning Business Models and Organizational Design for Social Enterprises. California Management Review, 57(3), pp. 36-58.