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Presentations at an Academic or Professional conference (1994)

Logistique et marketing

DORNIER Philippe Pierre

The interface between logistics and marketing is more and more important. It has an impact on the commercial and production performances. Thispaper describes the relationships between the two functions and it shows how the tools which have been developed to manage the interface contribute to create a new approach to logistics management.

DORNIER, P.P. (1994). Logistique et marketing.