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Working Papers (1995), ESSEC Business School

Logistique et marketing : vers un nouveau contrat de coopération

LECOMTE F., DORNIER Philippe Pierre

Logistics play an increasingly important role in marketing. This paper aims at showing the interrelations between logistics and marketing activities and proposes new possibilities of cooperation.

LECOMTE, F. and DORNIER, P.P. (1995). Logistique et marketing : vers un nouveau contrat de coopération. ESSEC Business School.