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Conference Proceedings (1995), Actes du XIe Congrès de l'Association Française du Marketing, Financial Management Association (FMA), pp. 99-120

L'importance de l'histoire dans la conquête des parts de marché : l'exemple des jeux vidéo

STEYER A., LE NAGARD Emmanuelle

The video games market has an interesting characteristic : consumers value a machine according to the amount of software available on each platform, which are produced by independant editors. This article presents a simulation model of market shares in this context and shows different threshold effects, which stress the importance of a dynamic analysis of market share evolution.

STEYER, A. and LE NAGARD, E. (1995). L'importance de l'histoire dans la conquête des parts de marché : l'exemple des jeux vidéo. In: Actes du XIe Congrès de l'Association Française du Marketing. Financial Management Association (FMA), pp. 99-120.