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Presentations at an Academic or Professional conference (2014), International Marketing Conference 2014: Emerging Markets, Evolving Perspectives

Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers

GUPTA Reetika , CHANDRASEKARAN D., SEN S.

GUPTA, R., CHANDRASEKARAN, D. and SEN, S. (2014). Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers. In: International Marketing Conference 2014: Emerging Markets, Evolving Perspectives.