Presentations at an Academic or Professional conference (2018), 12th Great Lakes Nasmei Conference 2018

Let 'em Eat Cake? The Influence of Psychological Distance on Consumer Attitudes towards Bottom-of-the-Pyramid New Product Launches and Company Evaluations

GUPTA Reetika , CHANDRASEKARAN Deepa, SEN S.

GUPTA, R., CHANDRASEKARAN, D. and SEN, S. (2018). Let 'em Eat Cake? The Influence of Psychological Distance on Consumer Attitudes towards Bottom-of-the-Pyramid New Product Launches and Company Evaluations. In: 12th Great Lakes Nasmei Conference 2018.