Year
2003
Authors
NYECK Simon, DANO F., ROUX E.
Abstract
This study aims to better understanding the relation of males to the universe of the cosmetics. It seeks to characterize the relation of the men to the beauty and physical appearance by underlining their motivations, consumption rituals and behaviors towards the beauty products. Using an interpretative method, in-depth interviews of groups of heterosexual and homosexual men have been conducted and analysed.
DANO, F., ROUX, E. et NYECK, S. (2003). Les hommes, leur apparence et les cosmétiques : approche socio-sémiotique. Décisions Marketing, pp. 1-12.