Parallel exports have always been a problem in Europe. Will this phenomenon tend to decrease or increase in the coming years ? Is it a threat for high value-added products only or also for consumer goods and low value-added products ? What are the possible companies' reactions ? Louis-Claude Salomon, General Sales manager, Procter & Gamble France, discusses this matter with the authors.
PRAS, B. and ASSENS, C. (1993). Les exportations parallèles en Europe : un entretien avec Louis-Claude Salomon, Directeur Général des Ventes de Procter & Gamble France. Décisions Marketing, pp. 47-50.