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Working Papers (1991), ESSEC Business School

Les effets du retard de lancement des produits nouveaux

This paper looks at the impact of a delay in the launching of a new industrial product. Evaluation of demand is carried out using the Bass diffusion model. The effects of delay on market share, sales, profits and R&D profitability are presented and discussed.

TARONDEAU, J.C. (1991). Les effets du retard de lancement des produits nouveaux. ESSEC Business School.