Year
1993
Authors
NYECK Simon, BERGADAA M., STELLA-BOURDILLON B.
Abstract
This exploratory study tries to understand basic characteristics of theater professionals (writers, directors, actors). Based upon a phenomenological approach, this study primarily concerns itself with understanding the semantic network underlying this activity, within temporal and spatial cognitive frameworks. The inductive analyses are based upon in-depth question/answer sessions. Three specific categories are identified, according to their perceived role : “imprint”, “transmission” and “springing up”.
BERGADAA, M., NYECK, S. et STELLA-BOURDILLON, B. (1993). Le théâtre, de la création à la culture : quelle place pour le marketing ? Dans: Actes de la deuxième conférence internationale sur le Management des Arts et de la Culture. HEC.