The perception of a negative physical contagion has been identified in the literature as a negative motivation on the purchase of second-hand products in an offline context. Given the development of second-hand buying on the Internet, this article looks at the effect of contact saliency between the previous owner and the product on the purchase of second-hand products online. Link to the article
BEZANÇON, M., GUIOT, D. and LE NAGARD, E. (2018). Le rôle de la contagion physique négative dans l’achat d’un produit d’occasion vendu en ligne. Recherche et Applications en Marketing, 34(4), pp. 3-30.