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Working Papers (1991), ESSEC Business School

Le processus de révision de Recherche et Applications en Marketing : une comparaison internationale

PRAS Bernard , FORGUES B.

This article compares Recherche et Applications en Marketing reviewing processes to those found in the International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. It outlines the evolution of the sections in the journal Recherche et Applications en Marketing from the first issue to the present.

PRAS, B. and FORGUES, B. (1991). Le processus de révision de Recherche et Applications en Marketing : une comparaison internationale. ESSEC Business School.