Le processus de décision de l'acheteur

This chapter endeavours to capture the framework of consumer behaviour by introducing readers to each stage of the consumer decision process. Fundamental concepts are supported by the use of examples relating to products and services which will be familiar to readers.

LARDINOIT, T. (1999). Le processus de décision de l'acheteur. In: Manuel de gestion. 1st ed. Ellipses, pp. 253-272.