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Books (1997), Economica

Le prix – de l'analyse conceptuelle aux méthodes de fixation

DESMET Pierre , ZOLLINGER M.

In a first part, price is analyzed from the consumer point of view with an emphasis on the relationship between price and consumer behavior. In a second part, managerial price decisions are discussed in specific contexts, such as a static decision, a dynamic decision or an international price policy.

DESMET, P. and ZOLLINGER, M. (1997). Le prix - de l'analyse conceptuelle aux méthodes de fixation. Economica, 244 pages.