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Book chapters (1997), L'Artdu Management, Pearson Village Mondial, pp. 213-215

Le pouvoir de l'information

This article points out the evolution of consumer behavior in the 90's and focuses on the incidence of the technical revolution upon information and relations between marketing actors.

PRAS, B. (1997). Le pouvoir de l'information. In: L'Artdu Management. 1st ed. Pearson Village Mondial, pp. 213-215.