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Books (2018), Éditions de l'Aube

Le marketing urbain, Tome 1 : theories et methodes

VALLERUGO Franck , NOISETTE Patrice

This work suggests a number of theoretical and operational principles which establish the solidity of the concept of urban marketing.

VALLERUGO, F. and NOISETTE, P. (2018). Le marketing urbain, Tome 1 : theories et methodes. Éditions de l'Aube.

Keywords : #Marketing, #Méthode, #Théorie, #Ville