Return to results
Journal articles (1999), Décisions Marketing, pp. 61-66

Le Lot Virtuel : une application d'un marketing interactif de masse

Virtual bundling allows cost reduction for sales promotion for both producer and retailer as it avoids costs of physical bundling (packaging). Furthermore, this technique constitutes a new opportunity to apply an interactive targeted marketing approach by relating the advantage offered to the real behaviour.

DESMET, P. (1999). Le Lot Virtuel : une application d'un marketing interactif de masse. Décisions Marketing, pp. 61-66.