Year
1999
Authors
Abstract
This chapter describes various aspects of product policy, like the packaging or the management of a product line. The different steps of conceiving and launching new products are then described.
LE NAGARD, E. et MANCEAU, D. (1999). Le lancement de nouveaux produits. Dans: Manuel de Gestion. Tome 1. 1st ed. Ellipses, pp. 351-370.