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Book chapters (1999), Manuel de Gestion. Tome 1, Ellipses, pp. 351-370

Le lancement de nouveaux produits

This chapter describes various aspects of product policy, like the packaging or the management of a product line. The different steps of conceiving and launching new products are then described.

LE NAGARD, E. and MANCEAU, D. (1999). Le lancement de nouveaux produits. In: Manuel de Gestion. Tome 1. 1st ed. Ellipses, pp. 351-370.