Year
2004
Authors
NYECK Simon, BOULAIRE C., LADHARI R.
Abstract
This paper discusses and empirically explores the context of Web site loyalty. Using a discovery approach, a qualitative study explores different relationship patterns of loyalty toa web site. This study allows ut to identify and describe the different types of web site loyalty which portray the complex nature of the dynamic relationships in which the interaction between a net surfer and a web site takes place.
BOULAIRE, C., LADHARI, R. et NYECK, S. (2004). Le concept de fidélité revisité par une étude qualitative des relations à un site web. Dans: Actes de la 3ème Journée Nantaise de Recherche sur le e-marketing. Association Française du Marketing (AFM).