Le commerce électronique sur Internet en France – Mythe ou réalité ?
This paper presents the results of a survey of French firms performing electronic commerce through Internet. This survey was conducted during spring 1997. It was based both on a direct study of the WEB sites and on a questionnaire. The study of the firms which already have a display and/or an electronic store leads us to some general conclusions. We show in particular that the main objectives for the firms which have chosen electronic commerce are mainly : (1) increasing the number of customers, especially abroad, with a minimal investment, (2) providing a wider circulation of a richer information for the products and/or services of the firm. The firms estimate that these objectives are usually reached even if they are not quantified. Considering this growing market, the article draws the conclusion upon the interest of repeating this survey during the following months in order to keep up with the evolutions of this market. and detect its invariants.
BRIOLAT, D., AKOKA, J. and COMYN-WATTIAU, I. (1998). Le commerce électronique sur Internet en France - Mythe ou réalité ? ESSEC Business School.