Return to results
Journal articles (2009), Management International, 13 (4), pp. 65-72

Le choix de la franchise ou de l'intégration verticale : une étude empirique

The aim of this paper is to investigate whether the knowledge-based view of the firm explains variance in the decision to franchise or company-own outlets beyond what is explained by the resource scarcity and agency perspectives. While the first two approaches are common in the franchising literature, the third one has rarely been used in this context. Empirical findings suggest that the extent of tacit knowledge transfer helps better explain why chain operators expand through franchising or company ownership.

BARTHELEMY, J. (2009). Le choix de la franchise ou de l'intégration verticale : une étude empirique. Management International, 13(4), pp. 65-72.

Keywords : #Approche-fondée-sur-les-connaissances-organisation, #Réseaux-de-franchise, #Théorie-de-l'agence, #Thèse-de-la-rareté-des-ressources