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Books (1997), Economica

Le CD-ROM – Porte du multimédia pour le marketing

For a firm, creating a CD-ROM is a first step to integrating Multimedia in its marketing strategy, before or along with an "On-line" offer on the Web. The CD-ROM is an opportunity to study the challenges and pitfalls associated with Multimedia in marketing, at a low risk and with a high degree of control. It is simultaneously a product and a medium which can dramatically change the way in which firms are implementing marketing.

DESMET, P. and ZEYL, A. (1997). Le CD-ROM - Porte du multimédia pour le marketing. Economica, 112 pages.