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Published cases (2015), ESSEC Business School

Launching a mobile game in middle east and north africa: the case of mozat, a leading mobile app company in Singapore

This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only Link to the article

LI, Y. (2015). Launching a mobile game in middle east and north africa: the case of mozat, a leading mobile app company in Singapore. ESSEC Business School.

Keywords : #Marketing, #Brand-strategy, #Start-up, #Entrepreneurship, #Asia, #Pacific, #High-tech, #Strategy-and-General-Management